Michelob ULTRA Taps Designer Guillermo Andrade For Limited Edition Jersey Ahead of World Cup

5A97A647 FB63 4F18 99E1 77306620E425

Renowned streetwear designer Guillermo Andrade teams up with Michelob Ultra to create a custom jersey prior to the start of The World Cup. Every four years the greatest soccer (fútbol) players in the world represent their respective countries and compete at The World Cup. While the athletes train to compete at the highest level, they want to be dripped out while so in their jerseys. World Cup jerseys are symbols of pride, unity, and some of soccer’s most iconic moments. Guillermo Andrade’s intended to align his creation with his newest collaboration.

“The mission was to capture unity and how the game (of soccer) brings people together,” says Andrade. “That’s the sport that I associate my brand with the most. “The bi-product of the unity that the game bring is enjoying a drink with your buddies or other fans. The World Cup brings that out of people.

Guillermo Andrade, whose designs have been seen on the likes of Kendrick Lamar, The Weeknd, Kylie Jenner and manny more, has a love for soccer that stretches far beyond his recent collaboration with Michelob ULTRA. He even played for a soccer club for 8 years as a youth in Marin County, Ca and in college.

“I took this opportunity to highlight both the American and Mexican flags,” said Andrade. “It was important to use the Mexican flag because Mexico has represented the Central American community on the World Cup stage at large.”

The limited edition jersey draws inspiration from Michelob ULTRA’s World Cup TVC honoring the legacy of the game and camaraderie it brings amongst fans around the world. 

“Imagine being at a pub in a city you’re not from and seeing someone wearing the jersey,” Andrade says. That’ll be an exiting moment that I know I’ll enjoy. That lets me know that the product did the work.”

The long sleeve jersey features a half-tone texture that references the friendly but competitive energy between the American and National teams

The Michelob ULTRA & Guillermo Andrade jersey is a reminder to sports fans that “It’s Only Worth It If You Enjoy It.” Fans can check out Michelob ULTRA to learn how to get their hands on the Michelob ULTRA Unofficial World Cup jersey.

The post Michelob ULTRA Taps Designer Guillermo Andrade For Limited Edition Jersey Ahead of World Cup appeared first on The Source.

via The Source https://ift.tt/U5aDXoT

コメントを残す

以下に詳細を記入するか、アイコンをクリックしてログインしてください。

WordPress.com ロゴ

WordPress.com アカウントを使ってコメントしています。 ログアウト /  変更 )

Twitter 画像

Twitter アカウントを使ってコメントしています。 ログアウト /  変更 )

Facebook の写真

Facebook アカウントを使ってコメントしています。 ログアウト /  変更 )

%s と連携中